This included sneakers, loungewear, athleisure, pajamas, and Zoom tops, which were shirts that were kept close by so the wearer could easily be presentable for a video meeting. Both men and women favored more comfortable everyday wear along with face masks. In response to these changes, fashion emerged that prioritized comfort, style, and safety. In addition, fashion's ability to adapt to the dynamics of the world allowed fashion to stay one step ahead of the changes. The mask shortage, human desire for self-expression, and the ability to quickly design and make masks without specialized technology soon led to a multitude of mask designs.
Wearing a face mask has become a common and often mandatory practice. The COVID-19 pandemic influenced many aspects of society, including fashion. Thrifting has exploded in popularity in the fashion industry of the 2020s due to it being centered around finding valuable or staple pieces of clothing at a reasonable price. Their goal is to promote and support small businesses and the environment instead of major retailers. E-commerce platforms such as Depop and Etsy grew by offering vintage, homemade, or resold clothing from individual sellers. Marketing strategies involving third parties, particularly influencers and celebrities, have become prominent promotional tactics. Popular brands in the United Kingdom, United States, and Australia during this era include Adidas, Nike, New Balance, Globe International, Vans, Kappa, Tommy Hilfiger, Asics, Ellesse, Ralph Lauren, Forever 21, Urban Outfitters, Playboy, and The North Face.ĭuring the 2020s, many companies, including current fashion giants such as Shein and Shekou, have been using social media platforms such as TikTok and Instagram as a marketing tool. The Face remarked: "We’re trapped in what might be called a revival spiral". Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. They have been largely inspired by styles of the early to mid-2000s, late 1990s, 1980s, 1970s, and 1960s.
The fashions of the 2020s represent a departure from 2010s fashion and a nostalgia (or pseudo-nostalgia) for older aesthetics. 2021: Natalie Biden wearing a matching cloth COVID-19 mask at the inauguration of Joe Biden, her grandfather.
0 kommentar(er)
